Vouchr
A white-label e-card service designed for financial institutions, Voucher enhanced money transfers with customizable digital cards and mini-games. It delivered a fun, engaging experience to make digital gifting feel personal and delightful.
Web Design
UI/UX Design
Animation
Branding
Role
Product Designer
Year
2019 — 2021
Contribution
Product Strategy, UI/UX Design, Brand Identity, Design System
Platform
Web & Native
Vouchr is a white-label e-card service designed for financial institutions to enhance money transfers with customizable digital cards and gift options. It offers a compact, engaging experience with mini-games and interactive elements to make digital gifting delightful.
The main challenge was enabling users to quickly browse and preview e-cards in a limited digital space. We aimed to replicate the intuitive, quick selection process of picking a physical card in-store within the web app.
I collaborated closely with stakeholders to strategize and design the product, from wireframes to high-fidelity prototypes. My focus was on developing the browsing experience, ensuring users could quickly and effortlessly select the perfect e-card within the web app.
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