Delphia
An investment app that used user-contributed data to power a collective hedge fund. Designed features that made complex financial insights feel clear, personal, and approachable.
UX/UI Design
Branding
Web Design
Product Strategy
Role
Product Designer
Year
2021 — 2024
Contribution
Ui/UX Design, User Interviews, Developer Handoff
Platform
iOS & Web
Delphia is a hedge fund app that invites users to contribute personal data in exchange for the opportunity to improve investment outcomes—essentially turning data into an investable asset. The platform aimed to make complex financial mechanisms and data sharing feel approachable, trustworthy, and rewarding for everyday users.
We needed to help users understand the value of contributing their personal data by making abstract concepts like “data as alpha” more tangible and intuitive. The product required clarity, trust, and engagement to support a larger strategic pivot, which we addressed through clear UX and user-informed design decisions.
I collaborated with developers and product owners to design and refine core features like the portfolio and trends pages, helping users understand how their data contributed to the fund’s performance. I also helped evolve the product’s design system to support Delphia’s transition to new platforms and a refreshed brand direction.
